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Posts Tagged ‘digital technology’

Go into any Starbucks or the airport in America or the world, and you see people on their laptops, BlackBerrys and iPhones, watch TV to read the electronic version of The Wall Street Journal, or the creation of PowerPoint presentations, and known what to do without interactive technology. Imagine a world without computers, laptops, smartphones or the Slingbox, which we have ever done before? Presentations were shown on slides and were typed with a single projector, which reports on a typewriter, calls were either a phone or a public telephone, and television images have a VCR. They are means of communication of the past, the leather-bound planner is the daily extinction.
Digital technology has not only the way we live and communicate, the way in which, last we moved on a daily basis. We were a nation, fast, fast, easy and fast! The BlackBerry has become known as the Crackberry because of the dependency that people must be available and in constant communication. I’m shooting a friend, director of the sports industry and brings a new meaning, the word multi-tasking, this girl can lift weights and do a yoga class, so that e-mails and contracting.

What I find most interesting about the current technological revolution is the way we watch TV and use smartphones. (For those of you who do not know what a smartphone is a phone that the treatment of advanced capabilities, the iPhone offers Droid, and are all BlackBerry smartphones.) I am fascinated by how the people love their cell phones, you can not turn to see around a corner, someone SMS, watch TV or surf the Internet on your smartphone. Marketers are constantly challenged, as they meet the constantly changing landscape of technology. Knowing how your customers access to information, you design a campaign to reach them on a technology to use them.

TV channels had crossed basics that most of us have grown up (ABC, CBS and NBC). In recent years, if you are not near a TV and I wanted a sports event on television or who have a band jumped into the VCR, TiVo now, set your DVR or your Slingbox to reorient the program program or event your computer or smartphone. (The Slingbox is place-shifting, ad-media in real time or remotely via a broadband Internet connection) is stored. Wireless communication brings reconciliation between the generations at a level below ground rather than at the post office or Federal Express, Internet communication now in a few seconds.